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3. Network.
If you have defined your target markets, then you should spend some time thinking and researching this question: "Where do groups of suspects go?" The answers can vary from trade fairs and association meetings to other suppliers. The most unusual answer to this was from a client who sold reference books to lawyers. He discovered that many of them would frequent a local pub on Fridays. He then made it a practice to show up and rub shoulders with them, meeting them in a social situation.
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- Dave Kahle
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