Planting for Profits
A firsthand account of success
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Brian Kwiatkowski (BK): A credit union customer wanted a simple giveaway to tie into a local home show for the spring. They did not want the traditional items like pens, squeeze balls or piggy banks, but a more practical item that would be memorable for the show attendees. We recommended dollar bill seed cards. Prospects and customers would walk away with an eye-catching advertisement and then plant the seeds in their garden, for a long-lasting impression.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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