Planting for Profits
A firsthand account of success
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P+P: Do you have any advice for your peers attempting a similar promotion in the financial market?
BK: Don't be afraid to challenge the status quo and have some fun. This creates a win-win motivational effect resulting in positive engagement by both the employees and the customers.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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