Planting for Profits
A firsthand account of success
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BK: The challenge was changing the client's mindset to do something different. Our conviction in the idea was critical to the success. We even offered talking points that they could use at the show such as, "Plant the seeds for a sound financial future." We showed the client how this theme would be fun for both the team working the booth and the attendees, and they would get real results.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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