mind your business: Are You Committing the Seven Deadly Sins of Business Transformation?
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Sin #2: Driving without a cause. Once organizations know why they exist, to whom they want transformation to happen and why, they gain the audacity and authenticity to drive strategic business transformation. They have a cause.
Don't confuse "cause" with "mission." A cause is a lasting theme, an architecture that supports the transformation of the greater environment. A mission is a bounded, purposeful action. Missions impose the will of managers on employees—causes are grounded in the latent, unexpressed will of the overall organization.
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- Mohan Nair
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