mind your business: Are You Committing the Seven Deadly Sins of Business Transformation?
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Being able to predict these changes of mind and heart before customers do allows companies to get in first with products destined to be hot sellers. A telling experience occurred recently when I was watching a sunset. Thinking of taking a photograph of the sunset, a person nearby stated, "I wish I had my phone." In the past, customers would have rejected the idea of a phone that also served as a camera. This is transformation at its best.
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- Mohan Nair
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