mind your business: Are You Committing the Seven Deadly Sins of Business Transformation?
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Discovering a cause greater than any one employee and greater than the whole propels organizations beyond the speed of lofty, purposeless or narcissistic goals.
Sin #3: Missing market momentum. Traditionally, products seek customers, customers form markets and markets move with momentum. In transformation principle, momentum is identified before anything else, customers and prospects respond to momentum, and products then respond to serve these prospects to move with purposeful intent. Momentum is a unique way to view the market. Companies that don't understand it will miss the drivers that indicate where momentum is headed.
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- Mohan Nair
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