"I'm not worried about the market, there are probably some forms products that are going away and some that are being invented, but I know every business in North America is buying a lot of what we sell," said Muzzillo.
What's Going On
To maintain and/or increase sales and to better service end-users, we found that our interviewees are adding value and function to form design and service. "We have a multi-million dollar marketing fund, and we have great relationships with our manufacturers that give us the best value available in the industry," reported Muzzillo. "There are probably forms products that are coming and going and maybe a couple of customers are more price sensitive or less price sensitive, but for organizations like us, who have an insignificant market share, the market isn't what's important, it's the competition."