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Brevard’s client was moving employees to a new building with an environmentally friendly design, and needed a promotional product to welcome them to the location. In addition to meeting a strict budget and a tight deadline, the client wanted the item to incorporate the eco-friendly concept.
Initially, the company was leaning toward ordering stainless steel mugs to limit paper and Styrofoam waste at coffee machines. Brevard, however, proposed going with a recycled coffee mug from New York-based Garyline. Displaying the company’s “Smarter Choice” tag line and green logo, the recycled mug created a clever play on words, and stressed commitment to eco-friendly initiatives in the new building.
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Maggie Dewitt
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