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“Most HR departments already know what they want,” he continued. “The catalog is designed for distributors to leave with their prospects. It includes the retail prices and can be personalized [with the distributor’s information]. If you don’t ask, you’ll never get the order, and someone else will come in and walk away with it,” cautioned Johnson. “Profit margins average around 40 percent, and [offering HR products] is very much a repeat business. Especially now, when things are so incredibly rough out there, this is one more avenue for making some money. It’s just a matter of asking for the business.” PPR
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Maggie Dewitt
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