Equal Opportunity
The company added the products to its line three years ago, prompted in part by occasional inquiries from distributors serving HR customers. There was also the obvious correlation between HR solutions and tax forms—one of Apex Business Systems’ top-selling products. “We would get calls for things like [labor law] posters and payroll-related products,” recalled Neville Johnson, vice president of sales and marketing. “No one else was offering these products to the trade. In the meantime, businesses were making millions of dollars selling [the items] via the Internet or mailing catalogs. Many [end-users] were also going directly to Office Depot and [other retail locations]. So, we thought it would be a good mix; it would satisfy 100 percent of our base.”