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6. Build your contact list. Having people leave a business card to register for a drawing or to receive additional literature or samples is one good way to accomplish this. Devise a method for keeping track of the different categories of contacts, perhaps making notes on the backs of business cards or filing them in different envelopes or pockets. Impress on your booth staff the importance of getting detailed follow-up information without irritating the prospect.
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- Patricia Fripp
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