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9. Attract attention, especially if your product is not yet well known. One woman had a new cookery line, but nobody was coming to her area. Using the above tactic, she ran out and bought a striking hat. When passers-by commented, "Nice hat," she would reply, "Yes, and my cookware is even nicer. Come in and see it." In a short time, she brought $13 million in business to her company.
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