Where Digital Dominates
Beyond short runs and personalization, digital printing impacts workflow solutions and marketing strategies
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Onward/Upward
As of January 2006, InfoTrends’ On Demand Printing & Publishing Consulting Service, Weymouth, Mass., reported that digital printing accounted for only 3 percent to 4 percent of the total commercial printing market, so the potential for growth is practically unlimited. In fact, InfoTrends predicts that the number of pages printed on production color devices in the United States will grow from 27.5 billion pages in 2005 to more than 161 billion pages in 2009 at a compound annual growth rate of 42 percent.
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Maggie Dewitt
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