Where Digital Dominates
Beyond short runs and personalization, digital printing impacts workflow solutions and marketing strategies
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Scott Sipherd, category business manager for Palo Alto, California-based Hewlett-Packard (HP), and Barb Anselm, vice president, marketing communications for Xerox, Stamford, Conn., both noted that customers are intermixing their full-color, high-quality jobs with B/W and other work on the same device. This practice is significantly driving digital print volume. “Lots of customers are finding the flexibility of an equipment mix to be cost effective,” said Anselm.
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- Wise Business Forms
Maggie Dewitt
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