Where Digital Dominates
Beyond short runs and personalization, digital printing impacts workflow solutions and marketing strategies
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Many equipment manufacturers are helping to boost the market with more attractive pricing. “We need to provide today’s graphics professionals with the ability to generate more short- and medium-run jobs. These are shops that prefer 10 orders of 2,000 pieces to one order of 20,000 pieces for greater profitability,” said Abergel. “At MGI USA, we are tackling as many applications as possible, offering customers who are printing and finishing paper and plastic very aggressive price points, environment-friendly solutions and open, Mac- and PC-compatible platforms.”
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Maggie Dewitt
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