Where Digital Dominates
Beyond short runs and personalization, digital printing impacts workflow solutions and marketing strategies
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While digital B/W printing remains strong, industry professionals are definitely seeing the migration from B/W to color, particularly high-quality, full-color collateral. “There may even be a slight dip in B/W volume, but we’re seeing more than 20 percent growth a year in digital color printing,” reported Anselm. Sipherd pointed out that a digital device’s ability to precisely hit corporate colors is a huge selling point for many enterprises concerned with corporate identity. He went on to say the exceptional image quality of the Indigo is driving significant growth in Web fulfillment of photo-related applications. “To support this growth, we’ll be introducing a new light cyan and a light magenta ink,” he said.
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Maggie Dewitt
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