Where Digital Dominates
Beyond short runs and personalization, digital printing impacts workflow solutions and marketing strategies
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“While the majority of printed pages out there are offset, there are actually more jobs, although smaller runs, being produced digitally today,” observed Anselm. “Digital offers new ways to profitability, but it is a different business model. You will have a different velocity and a slightly different overhead when dealing with runs of 1,000 pieces vs. 20,000 pieces.”
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Maggie Dewitt
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