Where Digital Dominates
Of course, the benefits of digital technology exceed short print runs and variable data imaging. “There is a whole range of capabilities to make the way we work more efficient and easy, whether it is digitized templates for creating and proofing jobs or Web-based monitors in production devices that alert users to schedule proactive repairs,” said Anselm.
Many equipment manufacturers are helping to boost the market with more attractive pricing. “We need to provide today’s graphics professionals with the ability to generate more short- and medium-run jobs. These are shops that prefer 10 orders of 2,000 pieces to one order of 20,000 pieces for greater profitability,” said Abergel. “At MGI USA, we are tackling as many applications as possible, offering customers who are printing and finishing paper and plastic very aggressive price points, environment-friendly solutions and open, Mac- and PC-compatible platforms.”
Pressed into Service
An entire issue could be devoted to the many amazing tools and workflow solutions presented at ON DEMAND, but here are just a few of those that created a buzz on the show floor:
The 250-feet-per-minute Kodak Versamark VT3000 Inkjet System is an affordable solution enabling mid-volume service bureaus, corporate print operations, direct mail houses and commercial printers to blend transaction and promotional information into full-color, integrated TransPromo customer communications.
The VT3000 printing system delivers throughput speeds of up to 1,090 impressions per minute, and can be upgraded to higher speeds with no change in floor space. The flexible, modular system offers a simple upgrade path to support increased volumes and business changes.
The sheet-fed HP Indigo 5000 offers quicker starts and stops, less waste and the ability to run 1/0 prints at 16,000 impressions per hour for a high-speed color digital press that can run just as fast or faster than popular B/W-only devices. It is being touted as the first universal production device—a digital press that offers the same level of convenience and usability and prints anything from one to seven colors.