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D-Mail vs. E-Mail
Speaking of e-mail marketing, many print industry experts have strong opinions about its use and how it affects direct mail campaigns. Some are positive, and others are not. What remains constant is that printed direct mail has certain advantages over computer-based communication.
"Response rates for direct mail should always beat those of e-mail," said Mullarkey, "because most people only look for, open and respond to e-mails they expect to receive from people they know."
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