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While considering the benefits of direct mail from a relationship and profit standpoint, distributors may also want to make note of its increased demand for steady (and possibly repeat) business—something that may become more prevalent due to the passing of the Do Not Call list.
"The Do Not Call list, which is growing every day, is going to provide the biggest advantage to any distributor handling highly targeted, personalized direct mail," said Mullarkey. "In fact, we're working on a project now for a client who relied on telemarketing in the past. If the response rate is impressive enough, he said he will use direct mail more often."
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