Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
And, while many distributors use multiple vendors as a cost-saving tactic, Lumpkin recommended that distributors new to direct mail utilize the expertise of a single-source manufacturer capable of coordinating the entire process under one roof—from pre-flighting graphic files to print production and mailing. This way, no matter what the product—whether it's a simple envelope package or a complicated multi-web product—the distributor is free to continue making sales calls, while an experienced customer service representative manages the production process. "If something goes wrong, such as an incorrectly sized envelope, there is just one area of responsibility to turn to," he said.
0 Comments
View Comments
Related Content
Comments