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P+P: What kind of items were featured in this promotion? What influenced that decision?
LW: [The promotion featured] Basic/Standard/Standard Plus Laser Checks. The need in the marketplace to provide our distributors with solutions for small businesses to large corporations, and to offer a variety of security and design levels to meet their customers' needs [influenced our decision].
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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