Check the Technique
Blame it on the economy. Chalk it up to desperation or poor ethics. No matter the reason, checks remain the payment type most vulnerable to fraud attacks.
To provide some perspective, more than 5,000 corporate practitioners participated in the 2012 AFP Payments Fraud and Control Survey. Approximately 85 percent of affected organizations reported that checks were targeted, while 14 percent of the organizations that were victims of at least one attempt of check fraud during 2011 suffered a financial loss.
According to Larry Willman, product manager – financial solutions for Dayton, Ohio-based Wilmer, there are precautions companies can take to protect themselves from nonsecure business checks. For example, Wilmer has had success with its Basic Laser Black Imprint Check Program. This particular promotion presents distributors with a line that is economically priced and secure. The program even provided one distributor with a new price point to compete in working with small businesses and in the farming community. Furthermore, the distributor's customers were able to rest easy with quality checks featuring a minimum of 10 security features.
Here, Willman shares the thought process behind Wilmer's promotional tool.
Print+Promo (P+P): Describe a promotion of yours that you consider one of Wilmer's best.
Larry Willman (LW): The introduction of our new Basic Laser Check Black Imprint Program provided our customers (i.e., distributors) three tiers of laser check programs from which to choose: basic/economically priced, one pantograph and four colors; standard/competitive priced, more options and a variety of perforation positions; and standard plus/flexible, [an] affordable program where you can create your own unique look.
P+P: What kind of items were featured in this promotion? What influenced that decision?
LW: [The promotion featured] Basic/Standard/Standard Plus Laser Checks. The need in the marketplace to provide our distributors with solutions for small businesses to large corporations, and to offer a variety of security and design levels to meet their customers' needs [influenced our decision].