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Commercial printers also are expected to be challenged this year and in the next few years.
Adapting to new technologies within the company and acclimating to the new technologies available to customers/businesses like social media and multimedia will be the toughest challenges for Admore.
"[Reports suggest] direct marketing is still your best source of getting your business out to masses," Tignanelli said. "You may keep them via social media, or transact via [the] Web, but you still need some sort of printed material or avenue to get to them. You have to help customers tie all forms of available media together."
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Melissa Busch
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