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Collins reiterated the priorities of commercial work, stating that many commercial jobs are big dollar projects that mainly focus on color and quality as opposed to price.
Hoffman added that it is also the broad offerings of commercial print that make it a profitable product niche.
"I think more companies today have a real option of whom they want to do business with, and if distributors only bring the lowest price, then they are only as good as that price," said Hoffman. "But if a distributor offers creative options, which may cost more, then clients will be willing to pay for the value that is brought to them."
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