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The economy, however, was growing at a faster rate—5 percent to 6 percent a year. As a result, commercial printing is beginning to represent a smaller share of the overall economy.
PIA added that changes in the structure of the industry, rather than product demand, will pose the greatest challenge to general commercial printers over the next three to six years, particularly for those too small or too unprofitable to adopt new technologies. To survive, said PIA, printers need to find their niche and focus on their areas of expertise.
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