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"We see low prices being tossed around by some printing companies just to fill up equipment time, and though this may benefit printers in the beginning, it hurts the industry, and its distributors, in the long-run."
Scott went on to say that distributors will see a significant increase of commercial print work in one-to-one marketing. "We haven't seen clients take that plunge entirely, but they will," he said. On the other hand, bro-chures, point-of-purchase displays and direct mail sales are starting to re-bound.
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