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“Especially in direct mail, marketing agencies don’t want to be limited by [the] size increments a printer can offer. A mail piece needs to stand out from the rest, and size can be a decisive factor in this,” added Geoff. “Printers with cassette-based presses sometimes have to turn down jobs because changing the repeat length wouldn’t be economically viable. We now can change to any repeat length within 15 minutes.”
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- Companies:
- Drent Goebel North America
- People:
- Chuck Manthey
Maggie Dewitt
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