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For the large, well-known company, brand is obviously extremely important. “This group understands its vision, and has internal and external people who do all the designing and artwork,” said Manthey. “Most times, the marketing and advertising design people involved in a commercial printing job will have some concept for a look. The printer can then provide samples and previously printed materials to give them an idea—perhaps different coatings to add gloss and protection or a matte finish or even a combination. You try to provide what the customer is after at the best price.”
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- Companies:
- Drent Goebel North America
- People:
- Chuck Manthey
Maggie Dewitt
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