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Smart Sales
Since commercial printing evolved to include technology for modern services, such as print-on-demand and variable digital printing, many distributors have long attempted to sell these products while still on a major learning curve. But, today, says Green, distributors are more educated. "I would say that the biggest problem in selling commercial printing rests in the distributors' hands, meaning that they need to educate customers," he said. "Our biggest dilemma now is that our prepress comes from the customer, which includes a lot of smaller companies trying to handle the complicated task of design, layout and submission."
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