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Pick & Choose
Since high-quality commercial printing has become so affordable, opportunities for sales are almost unlimited. The toughest challenge for distributors may be simply picking and choosing which markets to delve into.
For both Stylecraft and Midwest Color Graphics, hospitals are a prime source of consistent orders. "One of our more popular products for this market is flow sheets," said Pesci-Jones. "These are sheets that gather critical information to help doctors evaluate patient status."
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