Marrying traditional continuous with newer products and services has also kept sales going, manufacturers say. Adding value with blow-on labels, ID cards, coating, bar codes, form/label combinations and variable imaging can be part of a solution sales strategy for distributors. In addition, Miller noted, as part of a national company with deep pockets, he can offer distributors modern services, such as digital warehousing and online ordering and tracking. "Bundling with services gives distributors an edge. I have a 40,000-sq.-ft. humidity-controlled warehouse loaded with product that I store for free," Miller said. "That's better environmental control than storing it on the customer's dock and gives the distributor the ability to profit on it."