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The shrinking pie on that niche has made some forms producers "very, very hungry and extremely aggressive. They have the ability to turn orders around very quickly," Miller said.
This strategy has worked for Rotary Forms Press, a $13 million manufacturer in Hillsboro, Ohio. Marketing Manager Cathy Castner said that over the past three years, "We've maintained sales, but have been very aggressive to do that. It's very competitive."
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