marketing & sales: Listen and Learn
Customer perception leads to market domination
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Variations of the above survey methodology include comparing the knowledge of customer perception among the several silos within your organization, for better interdepartmental cooperation. Additionally, market perception variations can be explored based on geography, customer size, customer buying capability (percentage you get of their procurement dollars), and potential customers or prospects.
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- People:
- Ed Rigsbee
- Places:
- Southern-California
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