marketing & sales: Listen and Learn
Customer perception leads to market domination
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6. Develop a priority list. Now that you have a more accurate idea of your customers' perception (good and bad) of your company, you can make informed decisions. No organization can effect large amounts of change in a short time. Encourage your executive team to have emotional ownership (which I believe is far better than buy-in) in developing the priority list for improvement and policy change. If they actively help with composing the list, they will move mountains to make a difference in this total effort toward improvement. As a result, your company will benefit.
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- People:
- Ed Rigsbee
- Places:
- Southern-California
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