marketing & sales: Listen and Learn
Customer perception leads to market domination
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2. Build a formal survey. Based on the feedback you received from your staff and management, build a survey of approximately 15 questions that will cover the key items mentioned. Start your survey with two somewhat benign questions. This will allow respondents to have the necessary comfort zone as they begin. Sprinkle your most important questions throughout the survey and sandwich them between questions of less importance. The best way to organize your answer request is on a one to five scale, that allows respondents to agree or disagree with each statement—for example, "XYX Company delivers on time"—within an easy-to-use numeric range.
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- People:
- Ed Rigsbee
- Places:
- Southern-California
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