marketing & sales: Listen and Learn
Customer perception leads to market domination
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7. Implement the changes. In order to dominate your market, you must own the hearts and minds of that market. Position your organization as being THE supplier of choice, regardless of your location in your industry's supply chain. As the people in your organization move from complacency toward excellence, the perception of your excellence in the marketplace will grow. Implement your changes and improvements in a manner that allows for small successes. These early small-scale successes will provide the stepping stones—and later, the foundation—for your movement toward excellence and market domination. Simply put, fix the right stuff before it's too late and you'll have your customers' loyalty.
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- People:
- Ed Rigsbee
- Places:
- Southern-California
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