executive perspectives: Designing Success
Tales from a top executive
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Logomark,<%2Fa>%20Tustin,%20Calif.,%20is%20a%20formidable%20presence%20in%20the%20boardroom.%20Some%20may describe%20him%20as%20"boisterous,"%20but%20he%20prefers%20the%20term%20"passionate."%20So,%20who%20is%20the%20real%20Gnesin%3F%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fdesigning-success-25051824%2F" target="_blank" class="email" data-post-id="2753" type="icon_link">
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Here, Gnesin shares his thoughts on the industry and a little bit about himself.
Print+Promo (P+P): How does your company remain nimble and ahead of the curve?
Trevor Gnesin (TG): Logomark was one of the first companies in the industry to offer a full product line across the board. When I started in the industry 20 years ago, people used to specialize in one product sector. For example, there were strictly bag manufacturers, pen manufacturers, watch manufacturers, etc. Logomark, however, had a different vision. We put out a catalog for suppliers to give to clients that had products spanning across the board in virtually 90 percent of categories. In a way, this set the trend for a lot of companies.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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