executive perspectives: Designing Success
P+P: What is the most exciting thing currently happening in the promotional products industry?
TG: Some of the new technology that's coming out right now is really going to change the service levels and create innovative ways of coming to market within the next year. I think [things] are going to separate. Right now, the playing field is pretty level between the smaller and larger suppliers because it's not that difficult to get the merchandise from overseas; however, as a result of the new technologies and systems that eventually will come into play, small-to-medium operators might struggle to have the same edge as the larger operators. They are going to be presented with expensive investment decisions. So, you're going to find that the larger suppliers in the industry will be able to put some distance between themselves and the other suppliers, giving them the advantage which, again, I feel they've lost.
- People:
- Trevor Gnesin