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Brian Wiedenmann, general manager of Merrill Corporation, Monroe, Wash., said that while direct mail is not a "core component at Merrill," it is "offered as a value-added service to our product mix." He reported total direct mail sales for 2002 as a sparse 1 percent to 2 percent.
While there has been a significant increase in the use of e-mail direct mail in 2002, Wiedenmann added that its effect was only "marginal" on the production and sale of regular direct mail. He noted, though, that there is a growing increase for electronic mail solutions.
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