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Similar sentiments came from Muzzillo who indicated that Proforma succeeds in direct mail by leveraging learning.
"When we have an owner who is good at something, we don't keep it a secret, explained Muzzillo. "In fact, we share that success with the whole network."
As another method of leveraging learning, Proforma's marketing department developed brochures and selling aids that em-powered owners to excel in total project management. "When our owners learn about their colleagues' successes, for example picking up $100,000 to $500,000 orders very profitably, they can leverage using both the learning and the success stories," said Muzzillo.
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