The Mythical Threat of Direct Sales
HALO BRANDED SOLUTIONS
"Direct selling has not had a meaningful impact on our business. Each participant in the chain of distribution, from designer to manufacturer to importer to distributor to end-user, has to earn his or her place in the chain by delivering value. Our valued account executives deliver value to their end-buyer clients through their creativity, sourcing, reliability and know-how. As a result, they play a critical role in quarterbacking the entire process from conception to delivery and continue to earn their place in the chain by delivering quantifiable value. HALO's mission is to add value to our account executives by supporting their efforts and anticipating their needs. As a result, we also play a critical role in the process, and we earn our business every day of the week through our logistical, event, technology and sourcing capabilities, and support services that make our account executives more effective."
– Marc Simon, CEO of HALO Branded Solutions, Chicago