The Mythical Threat of Direct Sales
Why the danger of getting cut out by suppliers or customers is more fairy tale than fact
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AIA CORPORATION (ADVENTURES IN ADVERTISING)
"Fortunately, we haven't seen any problem in this area that I'm aware of. I believe our owners understand the value of relationships and have the ability to offer their end-buyers a wide range of products and advice, which keeps them loyal."
– David Woods, president and CEO of AIA Corporation, Neenah, Wis.
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Michael Cornnell
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