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Adding Value
According to Gray, AccuLink's "bread and butter" is its multiple-page documents, such as training manuals, directories and cookbooks.
Gray predicted that variable printing and mailing services will gain popularity, as well. One product feature that Gray sees as a potential gold mine is lamination. "Lamination greatly enhances the appearance and durability of book covers, menus, instruction sheets and other products," he explained. "I think laminating is drastically undersold by distributors, and they are missing out on some terrific profits when they don't promote this value-added service."
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- Companies:
- AccuLink
- CRW Graphics
- Heidelberg
- Newtown
- People:
- Jim Corr
- Lindsay Gray
- Places:
- Greenville, N.C.
- Heidelberg
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