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Corr agreed. "Distributors must become educated by attending commercial print classes, such as those put on by the Graphic Arts Association," he said. "It is important to develop the 'working lingo' in this industry."
Corr also suggested that distributors tap into another valuable resource—their clients. "Call on current customers' or prospective customers' creative and/or support departments, such as marketing, new product development, human resources and in-house advertising," he said.
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- Companies:
- AccuLink
- CRW Graphics
- Heidelberg
- Newtown
- People:
- Jim Corr
- Lindsay Gray
- Places:
- Greenville, N.C.
- Heidelberg
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