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Gray stressed that the most successful distributors will be adept at selling various commercial print products and services—from inventory control to the front-end. If they are lacking comfort and aptitude in this area, they should have the willingness and desire to learn.
"In today's environment, there is no reason why distributors can't handle Web-based ordering of business cards, letterhead and other office consumables, while also handling marketing and sales materials," explained Gray. "They should also be able to develop forms, labels, manuals and other products for their customers' manufacturing needs."
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- Companies:
- AccuLink
- CRW Graphics
- Heidelberg
- Newtown
- People:
- Jim Corr
- Lindsay Gray
- Places:
- Greenville, N.C.
- Heidelberg
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