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Two product categories took a hit far from modest. Direct mail sales tumbled down to $68.3 million (2009: $152.5 million), while RFID sales only reached $11.2 million (2009: $114.8 million). It is particularly puzzling to see the latter's dramatic decline since this technology was expected to be the wave of the future. At the same time, RFID may require more dollars and manpower than struggling businesses can handle right now.
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- Companies:
- WorkflowOne
- Places:
- Dayton, Ohio
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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