Knowing the Facts
"Customers find out later that the 'green' wasn't what they expected and then they are very disappointed," he stated. "That can give a company a bad reputation."
To avoid confusion and financial loss, Case suggested printers get to know the various certifications available and their limits.
He mentioned the one provided by Terrachoice. The firm operates the Canadian government's EcoLogo program; Case is the executive director of this program. The EcoLogo, which was started by the Canadian government in 1988, rewards products and services for their environmental leadership, according to its website: www.ecologo.org. More than 3,000 products and services have attained certification with the program. The site further states those products and services marked with the program's symbol means they have met stringent environmental criteria, and have been audited by a credible third party.
- Companies:
- TerraChoice Environmental Marketing
- People:
- Scot Case