Knowing the Facts
Don’t get confused by the many shades of green
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"Many customers mistakenly think being certified by the Forest Stewardship Council means it was printed on recycled paper with soy-based ink on energy-efficient equipment," Case remarked. "It's not."
Paying attention to these things are important because studies have shown that six percent of customers are actively looking for printers who print "green," Case commented. And government printers are very interested in green practices, he added.
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- Companies:
- TerraChoice Environmental Marketing
- People:
- Scot Case
E
Melissa Busch
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